3.3. Deposit via a Central Exchange
Those who already are in crypto may find themselves going this route. Some popular exchanges are Coinbase, Binance, Kraken, Huobi, Crypto.com and Kucoin. But that list is extensive and goes on and on. The way this goes depends on the platform and what policies they have around handling fiat and cryptocurrency. Generally KYC is required, but there are some exchanges out there that don't ask for any personal details until a specific amount is met.
Make sure to get some ETH via trades or swaps from already owned cryptocurrency or buying it with fiat. Then withdraw the ETH, fill out your wallet address and everything else being asked. Now, for the network to withdraw it to zkSync Era is the preferred choice to prevent having to bridge. Though, if your exchange doesn't have this option, then try going for an L2 protocol that's compatible with the bridge you'll use and avoid Ethereum (mainnet). Read the Intermezzo in step 4 for more information on how to approach this.
Pros
Not having to identify (KYC) again if you already have an account
Not having to build trust again if you're an existing customer
Not having to deposit fiat if you already have crypto in your account
Cons
KYC is (most of the time) necessary
Centralized ledger of transactions
Most CEXs do not yet support direct deposits to zkSync Era
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